Show people a mysterious box and they’re naturally going to be curious what’s inside. OnStar recently revealed two very large boxes: one in San Francisco and one in Boston without mentioning what was inside. They relied on the public to guess its contents and use the hashtag #guesswhatsinside on social media.
After days of anticipation, GM finally revealed what was inside the two boxes. Inside the San Francisco box was one a 2015 Chevrolet Malibu equipped with OnStar 4G LTE, an incredibly technologically advanced vehicle. Social media guru and tech expert, Veronica Belmont, did the un-boxing in front a live audience and thousands more who tuned into a virtual live stream. Veronica gave the audience a live demonstration of its capabilities using three devices (two tablets and a laptop) synced to the Malibu’s Wi-Fi.
Singer/songwriter, Daria Musk, made a video call to Veronica to debut a new song from the Chevy Malibu un-boxing event in Boston. Veronica then connected with her friend Jon Rettinger in Ann Arbor, Mich., who was hanging out with Manchester United soccer legend Denis Irwin. Jon and Denis were able to connect with Veronica through a 2015 Chevy Impala that was parked outside of a local Ann Arbor high school.
Veronica then connected with her friend Anthony, whom she hadn’t seen in months — it turns out he was already in San Francisco and ran into the frame to surprise her.
Catching up with friends is all good in well, but how about some prizes?! One winner walked away with Google Glass. Not too shabby. The campaign was all part of GM On Star’s “evolution into a cross-brand platform for both safety and connectivity,” said Rich Martinek, GM Global Connected Consumer marketing manager. It’s a pretty exciting look at what the future holds for automobiles and technology.
Check out more of the event at unboxtowin.com