More and more companies are realizing that to hit their target audience they need to think outside the box. This means creating videos that go beyond the standard boring commercial format and actually, ENTERTAIN. Yes, it’s a shocking concept, but something the web is becoming more and more savvy to.
Lipton has rolled out a new campaign “Lipton Sunday” which is aimed at creating an extra day of relaxation. Think of Lipton as the employees who are willing to do all the busy-work that’s keeping you from enjoying yourself. A bit like a monkey butler, only without the rabies.
More info about the campaign at liptonsunday.com