In November 2016, shortly after Trump's victory in the Presidential election, a Twitter account called 'Sleeping Giants' (@slpng_giants) was created. Exactly a week after the election, it sent out its first tweet, alerting a company called Social Finance that they were advertising with the right-wing news site Breitbart. About half an hour later, Social Finance tweeted back, agreeing to halt the advertising.
Fast-forward a month,...