Could your brand use a custom T-shirt? Custom T-shirts can be a great way to promote your business. It can feel hard to stand out in a sea of marketing swag, but the practicality and visibility of tees means they can get your message out. Whether you’re handing them out for free, using them as staff uniforms or offering them as a special benefit, T-shirts can get people talking and thinking about your brand.
Boost Brand Visibility
A big part of advertising is just a matter of getting your company name in front of people again and again, and T-shirts accomplish this. With promotional tees, you can essentially turn every customer or employee into a walking billboard for your brand. T-shirts are also an excellent canvas to use in getting the feel of your brand across to people. Consider what message you want to send, such as “innovative” or “eco-friendly.” You can choose a design that conveys your identity in a consistent but creative way.
Unify Your Team
If you’re looking for a way to make your staff clearly identifiable, branded T-shirts are the way to go. This gives staff a cohesive, professional look without being too staid or stuffy. It also allows customers or potential customers to identify them easily. In addition, it can promote a sense of unity within the team itself.
Enhance Event Marketing
When you hand out or sell your promotional T-shirts, people remember you. Whether you’re at a trade show, a pop-up or another type of event, distributing tees that promote your brand gets your name out there. You’ll make an impression both at the event itself and afterwards. It’s important to think about creating a tee that doesn’t just convey the spirit of your brand but one that people will want to wear long after the event is over as well. In addition, you can make them specific to the event where they were distributed. This can distinguish them from your other promotional tees and allow you to have several different categories and shirt designs.
Reward Loyal Customers
Branded T-shirts can be a great reward to your loyal customers. You can give them out as part of a loyalty program or special promotions. Make the shirts exclusive in some way so that they are even more desirable. For example, you might promote them as a limited-edition design, and have your other promotional T-shirt be somewhat different.
Promote Social Sharing
Once you’ve distributed your promotional tees, extend your reach even further by encouraging followers to post photos of themselves wearing them. You can offer incentives for this, such as entry in a prize drawing or another perk. These social media campaigns can generate online buzz, especially if you offer a particularly desirable reward for participation.
Promotional T-shirts are an affordable and scalable ways to get your brand out there. They have a number of different uses as well, whether you want your staff, your best customers or your potential customers to wear them. Consider a design that is right for your business and the context in which you’re distributing the tees, and watch familiarity with your brand soar.