Patagonia Beer: Outdoors Clothing Company Launches Its Own Beer

patagonia beer

Patagonia, the clothing company known world-wide for their rugged outdoors wear is getting into the brew business.

While they haven’t laid out the groundwork for full beer distribution yet, they have teamed up with New Belgium Brewing to put out a custom lager. It’s all part of the company’s 40th anniversary and true to the brand’s name, it revolves around nature. The beer called “California Route” is made from all organic ingredients and is brewed at a microbrewery powered by wind. The name is a reference to Mount Fitz Roy in Patagonia, a route that was first climbed in 1968 by Yvon Chouinard, Doug Tompkins, Dick Dorworth, Lito Tejada-Flores and Chris Jones.

Gear Junkie describes the taste as “hoppy with subtle fruity esters and a refreshing light lager finish.” Being that it’s only a limited release, it’s no doubt going to be a must-try for beer drinkers and outdoors enthusiasts alike. Just remember to sober up before you go hitting the trails or scaling any mountains.

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