The word sale, discount, or free can work as a buying motivator for most. In fact, experts in marketing believe that a tag with free, save or sale can attract people to buy things that they do not even need. This has been a norm for a very long time.
This single motivator has been the biggest marketing tactic that helps companies enjoy billions in profit every year.
Christmas is just around the corner and most of us are already kicking our feet for all the sales and discount offers that will be launched by the companies. If you are like me, you might even have jotted down a long list of all the things you want to buy over the year, just to buy it during Boxing Day or Christmas.
Most of the middle-class, full-time workers are just like me. We have long lists of everything that we aim to buy during these sales. The best thing about these sales is that you do not even have to leave your home; just a few clicks will help you buy almost everything you need.
If you have your list ready and you are thinking of saving some bucks, think again.
Over the last few months, I have been researching all these sales tactics and learning why offering massive discounts is not pushing brands out of business.
Within this write-up, you will learn about different types of sales and the maximum value of sales. Before we start this, make sure you have good internet like Optimum at your service, so you can stay informed about all the latest sale discounts. Optimum is so far the most reliable option for shoppers because of its free hotspot option on the go and 24/7 Optimum Customer Service, so you can report a problem right away.
Now that you have a reliable internet service at your disposal, and you are ready to learn all about it, let us get started.
Sales and Discounts as Massive Marketing Tactics
By now, you must have come across different types of discounts. In fact, for every event, there is a percentage-specific discount but as we end the second half of the year, you will have sales on every brand. Most of these sales are event-based sales like Cyber Monday, Black Friday, Boxing Day, Christmas sales, Halloween sales, etc.
However, some brands roll out buy-one-get-one sale offers, and others offer up to 70% off. The most talked about sale offer is the 11:11 sale, which is more famous in the Asian region, and the New Year sale, which is famous in America and the European region.
Most companies claim that during these one-day sales, they end up earning more revenue than the whole year. In fact in Asian countries especially China, the day after 11:11 is considered to be the most business day for transport as most of the companies are dispatching the order.
All these stats seem very promising convincing more people that sales are actually good. However, no one talks about a hidden truth.
The Most Beneficial Form of Discount and Sale
The most beneficial form of discount is the goods-specific discount. While most people think getting buy-one-get-one-free discounts is fun because you are getting more value, this is further from the truth. In fact, most of the brands deliberately pair up the discarded goods with some premium items to clear out their inventories.
Moreover, they increase the overall price of the item before they roll out the sale, so the relative margin is higher and the customer sees more value.
Similarly, you will also come across end-of-the-season sales on goods and clothing. Most people opt for these sales just because they want to save money. However, the end of the end-of-the-season sale means you will be wearing those items next year.
In fast fashion, the shelf life of items is very short. You will notice that within just one year, either clothes become outdated or they start looking old. To make sure brands clear up their old inventories, they roll out these sales so they can get on to the newly launched products.
Unless you are not getting a specific percentage off on your favorite products, you will not be getting any value out of a sale. Companies like Amazon that roll out massive sales generally do not offer good enough results. Marketing experts see this trend by comparing the older prices, newly offered prices, and the estimated value generated out of these sales.
To sum it all up, sales and discount offers are beneficial for both brands and customers only if you know what you are buying or what kind of discounts you are getting. As small brands are getting into businesses bigger businesses are getting desperate, so keep an eye on the margin that is claimed by the brand and that you are actually getting. Only specific goods discount offer is valuable enough, otherwise, most of the discounts are mere luring and marketing tactics used by brands.