It’s a known fact that prolonged bad weather can have a negative effect on our happiness. A group of designers in South Korea, where monsoon season brings rain for up to 3 weeks straight, have started ‘Project Monsoon’ to combat the gloom and bring life back to Seoul’s streets in the time when it is usually washed away.
Partnered with color-matching company Pantone, the designers will soon paint the streets of Seoul with vibrant murals that only appear when it rains. This operation is made possible by the use of hydrochromatic paint that is transparent when dry, and becomes opaque when wet.
“Inspired by South Korea’s culture of emphasizing the importance of the flow of rivers, the paintings utilize Korea’s topographical features that create a flow and puddle of rain water in every street to fill the streets with color and life” – member of Project Monsoon.
These before-and-after-rain shots were created as a display of what is to come – people can also download a map showing where to find exactly the magical art pieces.
Monsoon season is set to be turned on its head this year, and possibly attract a new source of tourists. The designers behind ‘Project Monsoon’ are really taking the expression “When life gives you lemons, make lemonade” to a whole new level.