Prepare yourself, you’re no longer going to see lingerie models stripping off their clothes and parading around during the Super Bowl – at least not on Go Daddy’s dollar.
The website domain company has decided to change their fratboy ways and do away with the sexy (or slutty depending on gender) Super Bowl commercials they were known for. The announcement came last Thursday that during this year’s big game its two 30-second commercials in the first half would be family-friendly. What they’ll be exactly hasn’t been specified, but it’s safe to say that boobs will not be the focus point.
“We’ve matured. We’ve evolved,” CMO Barb Rechterman said in a statement. “Our new brand of Super Bowl commercials will make it crystal clear what we do and who we stand for. We may be changing our approach, but as we’ve always said, we don’t care what the critics think. We are all about our customers.”
There you have it, folks, it’s been a nice run, but every major company has to grow up sometime. Who will America turn to for sexy advertisements from now on? Oh that’s right, just about every other company on the planet.
Now seems like a good time to get nostalgic about some of the Go Daddy ads of the past.